Download EBOOK Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) PDF for free


Download EBOOK Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) PDF for free The author of the book: Richard H. Thaler
Format files: PDF, EPUB
The size of the: 696 KB
Language: English
ISBN-13: 9786071101860
Edition: Santillana USA Publishing Company
Date of issue: 4/15/2011

Description of the book "Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness)":

Somos propensos a cometer errores. Cada día tomamos decisiones sobre temas tan vitales como la educación de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafortunadamente, muchas veces nos equivocamos. Esto se debe a que, como seres humanos, nos dejamos influir por una serie de percepciones err PDFóneas que nos llevan al desacierto. El concepto de nudge, literalmente “un pequeño empujón”, sirve de base a las originales y eficaces propuestas de Thaler y Sunstein para revertir esta tendencia. Figuras de la talla de Barack Obama ya están adoptando estas medidas. Se trata de que ePub las personas y las instituciones, tanto privadas como públicas, se esfuercen de forma consciente en orientar nuestras decisiones de modo que mejoren nuestras vidas. Impulsos leves, a menudo invisibles, para incentivarnos sin mermar nuestra libertad de elección.
Download Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) PDF


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Richard H. Thaler

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Download Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) PDF





Download EBOOK Nudge. Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) for free

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